Is your business a local trade and wants to know how to get quality guaranteed leads from Google? Google Local Services Ads are a new ad format being rolled out onto Google Search Engine Results Page. Book local jobs and grow your business with Local Services Ads today.
Not all trades or industries can use Google Local Service Ads, find out if your business is elligible.
With Google’s Local Services Ads, your business will only pay for leads related to the services you offer.
There are various steps involved in applying for Local Services Ads, learn how to apply here.
Any of the business types listed below, that provides services primarily within the city or local area in which the business is located and operate can apply to participate in Google’s Local Services Ads program.
The local services ads program is only available in the U.S. and Canada. However, there are plans to open this program to open this program in other countries, too.
Please Note: Not all trades or industries can use Google Local Service Ads in all markets. Often, Google leads with Plumbers and Locksmiths to begin with, and they tend to add other occupations/provider types, later on.
Ensure you are first in the queue to join the Local Service Ads, when this becomes live in your city.
Local Service Ads allows service based businesses which focus on delivering quality service, not any business with deep pockets, to feature on page one of Google for their offering.
For instance, as of October 2021, Google has over 90% share of all internet searches are carried out in Australia and probably the same in other countries too.
When it becomes available in your city, Local Service Ads are only part of the compelling reason why all small businesses need to be participating in paid advertising on Google.
As advertising on Google become refined geographically and time-based, a service-based small to medium local business need to jump onto the Google Local Services Ads (LSA) opportunity when it becomes available in your city.
The commercial opportunities arise out of Google Local Service Ads will also benefit local business that grasp these opportunities and ultimately provide a premium result for the Google user.
If you by past trends, it clearly shows that those businesses bold enough to grab new ideas in the digital marketing space first can typically drive a huge advantage before the market gets too cluttered with several players.
With the complexities of bidding systems on the Google network with elements such as AdRank and Quality Scores, those who get involved with paid advertising on Google first tend to reap the greatest rewards.
Google Reviews – Google reviews are a major highlight. If you look at the following example you will see that local reviews gain even more prominence. If you don’t have Google reviews or you have poor Google reviews it’s time to get some good ones or fix your current ranking ratings. If you need help here reach out us to help. There are many ways to turn around poor reviews, let us help you find the best one for your business, budget and timescale.
Google Guaranteed – The Google Guarantee is a massive leap forward in digital marketing and gives the consumer an enormous reason to book a local service provider via the Local Services Ads.
Ad Format – New ad format, where you pay only for the leads you receive, not just for someone clicking on your ad.
Guaranteed Tick 
– Displays a Verified and Guaranteed Tick.
Google My Business Account – Requires a Google My Business (GMB) account.
Cost Per Lead – Cost per lead is variable, depending on industry, location and competition.
