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Google’s Local Services Ads – How Does It Work?

Thinking of using Local Services Ads to get qualified leads and wants to know how does it actually work?

It is easy to get customers in your local area to use your services and grow your business with Local Services Ads today.

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How does leads from Google’s Local Services Ads work?

With Local Services Ads, your business only pays for leads related to the services you offer. Here’s how it works:

  1. You set an average weekly budget based on the average number of leads you want to receive in any given week.
  2. You set your bidding mode for the max you’re willing to pay for a lead. To learn more about how bidding for leads work, contact us and one of the Local Services Ads expert will explain it in detail. 
  3. Get in touch with your potential customer to discuss the work requirements

Even though your average weekly budget may go up or down slightly, in a given week, but you’ll never spend more than your monthly maximum, which is worked out by your average weekly budget multiplied by the average number of weeks in a month.  

If you received a lead that is not valid, you can immediately dispute leads you had received from Local Services Ads. 

At this moment, businesses based in Canada and US can get credited back to any leads that are successfully disputed. Click Learn more about disputing leads.

How Does it Work?
How Leads are Charged?
What are Valid Leads?
Managing Leads & Jobs
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Important Aspects of Local Services Ads

Google Reviews – Google reviews are a major highlight. If you look at the following example you will see that local reviews gain even more prominence. If you don’t have Google reviews or you have poor Google reviews it’s time to get some good ones or fix your current ranking ratings. If you need help here reach out us to help. There are many ways to turn around poor reviews, let us help you find the best one for your business, budget and timescale.

Google Guaranteed – The Google Guarantee is a massive leap forward in digital marketing and gives the consumer an enormous reason to book a local service provider via the Local Services Ads.

Ad Format – New ad format, where you pay only for the leads you receive, not just for someone clicking on your ad.

Guaranteed Tick ✔– Displays a Verified and Guaranteed Tick.

Google My Business Account – Requires a Google My Business (GMB) account.

Cost Per Lead – Cost per lead is variable, depending on industry, location and competition.

How do I get Started on Google's Local Services Ads?

The Local Service Ads with the Google Guarantee are not available everywhere yet. Click on the form at the bottom to register your details and we will let you know as soon as we know.

To make your registration process easier and faster:

  1. Ensure you have a Google My Business profile, that is verified, populated and contains at least 1 review. If you need help with this, give us a call on +61 2 8006 1001 or complete the form below. Please understand, the verification of a Google My Business profile can take up to 2 weeks especially if using the postal method.
  2. Gather up your insurance documents – Personal Liability, Indemnity and public liability.
  3. Check that your trades licences are up to date and keep the numbers handy.
  4. We will send you a list of all you need once the Local Services Ads program live in your area.

Want help setting up Local Service Ads?

Call us on +61 2 8006 1001 or fill out the online enquiry form below.
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