Local Services Ads Fees
Looking into using Google’s Local Services Ads to generate more leads, and want to know how much it will cost your business? Find out how leads are charged here.
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Looking into using Google’s Local Services Ads to generate more leads, and want to know how much it will cost your business? Find out how leads are charged here.
When you market your services through Local Services Ads, your business will be charged for each valid lead you receive through your Local Services ads.
Each valid lead received will count towards your advertising budget in your Google Ads account and the prices charged for leads may vary depending on many factors such as your location, the job type, the type of lead, or your bidding mode.
Once you’ve hit your monthly budget, your local services ads will no longer appear for the remainder of the month unless you increase your Google Ads budget.
To view how much your business has been charged for your leads, visit Billing menu in your Ads leads inbox.
Please remember, since billing for Local Services Ads is managed by Google Ads, any suspension in your Google Ads account will also suspend your Local Services Ads.
Please Note: Phone Leads and Booking Leads are charged at the same rate whereas Message leads are currently priced at 50% of the corresponding phone or booking lead.
Message and booking leads are only available in Canada and the U.S. at the moment.
Please Note: The ability to dispute charged leads is currently only available in the U.S. and Canada.
Valid leads are related to your business or to the services you offer, and can occur in the following situations when customers find your Local Services ad on Google:
The Local Service Ads with the Google Guarantee are not available everywhere yet. Click on the form at the bottom to register your details and we will let you know as soon as we know.
To make your registration process easier and faster:
